Mar 25, 2020
It’s not fun to think about. And it’s really easy to think that your whole business could change just by turning off a few lights more often and ordering fewer K-cups from Amazon. But a business budget is just like a household budget. When disaster strikes, it takes more than a quick belt-tightening to keep it...
Mar 18, 2020
Don’t Panic. Not only is this emblazoned on the cover of the Hitchhiker’s Guide to the Galaxy, it should also be your small business rallying cry during the current coronavirus pandemic. But don’t panic doesn’t mean don’t plan. In fact, planning is the best way to hold off feelings of panic, fear, and...
Mar 11, 2020
Entrepreneurs take risks. It’s in the job description. In fact, it might be the whole job description.
In this episode of “If These Heels Could Talk,” JoyGenea and Michelle discuss risk. Not the board game, but the actual scary stuff that business is made of. When to hire, buy a building, add a product or...
Mar 4, 2020
How to separate personal from professional on social media? It’s not something that occurs to most entrepreneurs early on, but having a strategy for how to manage your online persona is essential to a small business owner. And helping your staff manage their time and online personas is also essential.
How do you...