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If These Heels Could Talk

Jul 28, 2021

Imagine 3 adult siblings with respectful relationships who primarily see each other during holidays. Imagine now that these 3 siblings are faced with planning a parent’s funeral and dissolving a household, estate, and life. The amount of time and work this creates is like another job. And it requires all siblings to...


Jul 21, 2021

It’s not about how much your product or service costs. It’s about the value of that product or service in your client’s mind. 

 

It’s not about who sees your ad. It’s about what your ad says (or doesn’t say) that creates desire. 

 

Marketing isn’t advertising. But strong marketing and strong advertising...


Jul 14, 2021

There are obvious differences, like holidays that are religion-based. And there are subtle and individual differences, like Memorial Day feeling different for a family that has lost a loved one in military service. But relatively recently, more mainstream media attention has been focused on what might be termed...


Jul 7, 2021

In marketing, we work to create value in the audience’s mind. But when the entire value is driven by marketing and not the laws of supply and demand, does that leave us vulnerable to the ‘next big thing’ that undermines our value?

 

The diamond industry is a great example. Now that man-made alternatives are...


Jun 30, 2021

Read any professional job description and it will describe a linear path toward the open position: this degree, this many years of experience, and this background. And in the next sentence, the job description will talk about initiative (self-starter!) and drive to succeed. It will describe a company that values...