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If These Heels Could Talk

Apr 27, 2022

Cutting Edge or Bleeding Edge? How do you know when you, or your market, is ready for something new?


The reason they call it the bleeding edge is that super early adopters take on all the risk. For well capitalized and established businesses, there are substantial rewards for being the first one in a space and huge downsides to missing the boat. Enough to take on the giant risk of being so early that the effort might waste resources. 


For smaller businesses, the danger of missing out is less and therefore the risk of being a too-early adopter is incredibly high. Too high for most to consider it. 


Listen in as JoyGenea and Michelle discuss the pros and cons of being too early or too late.