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If These Heels Could Talk

Dec 31, 2020

Have you ever driven for hours on a really boring highway? There’s nothing like a smooth stretch of clear road on a sunny day with no traffic, right? The temptation can be to zone out and enjoy the ride, letting your eyes rest on the hood of the car. 

This can happen in small businesses. We’re so used to so many...

Dec 23, 2020

There are four simple things you can do today to watch your cybersecurity back. Attacks on small businesses are very common, as systems tend to be less secure due to lack of resources. Small businesses also lack the capital to overcome a serious breach - most actually close after a breach. 


But there are four things...

Dec 16, 2020

Ah, winter holidays. Snow (for us in the Midwest), vacations, finals, gifting, family togetherness, food - all a recipe for stress. Add in the end of the fiscal year, and it’s enough to take down the best small business owner. 

But 2020 has brought its own gifts to the season and jumps in COVID infection rates in...

Dec 9, 2020

Automations are an excellent way to accomplish marketing tasks and maintain communication with customers and clients. From drip campaigns through email to SMS text messaging to Zapier connections from one system to another, automations remove the need for all kinds of resources spent on redundant tasks.


But they’re...

Dec 2, 2020

To tell or not to tell, that is the question. But it’s only the first one. It has a bunch of follow-up questions. Who to tell? When? How? Who does the telling? Where?

Sharing something happening at your business that could potentially disrupt business (like, say, a pandemic is running through your office and several...