Nov 2, 2022
Business partnership is like any
other partnership and can be betrayed. The human response to
betrayal is hurt, anger, pain - so why do we pretend otherwise? Why
do we pretend, ‘it’s just business?’
So what happens when company
leadership lets their humanity show? Check out the Try
Guys’ recent PR master
class in brand apologies and how to respond to betrayal. There have
been all kinds of reactions and opinions about the entire story of
one of the original Try Guys being, in essence, fired for having a
consensual relationship with an employee outside of his
marriage.
In contrast to more corporate,
cold, non-apology ‘apologies,’ the way this incident has been
handled was forthcoming, transparent, and authentic to the
influencer brand. Instead of assuming that it wouldn’t be part of
the brand moving forward, the Try Guys are openly acknowledging
that their brand is changed by it. As are they as
individuals.
Listen in as Michelle and
JoyGenea discuss business betrayal and the aftermath.
Try Guy Video
https://youtu.be/t6fIp7mMJ90