Dec 1, 2021
Seamless integration. Stellar customer service. Fantastic value.
In marketing, we call it puffery. Not being shy about what our businesses do well. Sometimes, puffery borders on overstatement. When it enters the sales process, it can be downright harmful. Because if you can’t deliver what you promise in a sales...
Nov 24, 2021
If you could go back and tell your pre-pandemic self something, what would it be?
That’s the question that Michelle springs on JoyGenea in this episode of If These Heels Could Talk. If you could write a letter and your pre-pandemic self would read it, what would it say?
Hear about everything from being resilient...
Nov 17, 2021
Someone has just asked you to go to something. Maybe it’s a holiday party. Maybe it’s a networking event. Maybe it’s a community service club. Maybe it’s a fundraiser. You will be representing your business at this event. And the event isn’t one that you want to go to - not because you generally dislike events...
Nov 10, 2021
NPR reported economist Alan Cole’s concept of Skimpflation - the idea that consumers are receiving less value for their dollar because businesses are reducing quality of goods and services while maintaining prices. So instead of pricing going up (inflation), quality is being reduced.
We can see this all around us...
Nov 3, 2021
Listen in as Michelle and JoyGenea discuss the 100th episode of If These Heels Could Talk, where we’ve been, and what we’re planning for the future of the podcast.